【华安全球科技团队】金荣/来祚豪/刘京松//赵亮/杨函璋/赵浦轩/刘政主要观点一超一强行业竞争格局确立,商业化仍有进步空间后版权时代国内音乐行业形成“一超一强”的竞争格局,云音乐与腾讯音乐领跑国内音乐平台市场。高昂的版权内容成本造就头部平台内容厚度,用户逐步向头部平台聚拢。Z世代人群为主要音乐用户群体,据腾讯音乐研究院统计,约78.5%的Z世代有每天听音乐习惯,同时Z世代消费决策自由度高,付费意识...
Source Link【华安全球科技团队】金荣/来祚豪/刘京松//赵亮/杨函璋/赵浦轩/刘政主要观点一超一强行业竞争格局确立,商业化仍有进步空间后版权时代国内音乐行业形成“一超一强”的竞争格局,云音乐与腾讯音乐领跑国内音乐平台市场。高昂的版权内容成本造就头部平台内容厚度,用户逐步向头部平台聚拢。Z世代人群为主要音乐用户群体,据腾讯音乐研究院统计,约78.5%的Z世代有每天听音乐习惯,同时Z世代消费决策自由度高,付费意识...
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