李斌:该合作要合作,该竞争要竞争

金错刀车评
Aug 14

当李斌在预售会上公布乐道L90整车预定价格27.99万元、电池租用方案19.39万元时,台下爆发的惊呼声不仅是对一款高性价比产品的惊叹,更标志着蔚来汽车一脚踏进战略转向的关键时刻。李斌在内部信中承认:我们必须面对现实,在保持品牌调性的同时,扩大用户基盘。乐道L90的定价正是这一思路的产物。即通过一个相对独立的子品牌打造爆款车型,以更具竞争力的价格触及更广泛的消费群体,而不直接损害蔚来主品牌的高端...

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