每经记者:段思瑶每经编辑:余婷婷蓄力已久的长城汽车超豪华品牌,又有了新动作。8月15日,《每日经济新闻》记者从长城控股招标中心获悉,长城汽车正在对超豪车BG品牌策划项目进行招标。具体内容是“招募具有超豪品牌服务经验与目标人群洞察的供应商,协助长城汽车超豪车BG品牌的搭建”。从招标项目内容来看,长城超豪车BG品牌还处于前期搭建阶段。比如,要求供应商明确超豪车BG品牌的品牌主张、优化品牌及产品命名体系...
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