中银国际发表研究报告指，腾讯音乐次季业绩胜预期，季度总收入按年增18%，经调整净利润按年增长37%达到26亿元，分别超出市场一致预期6%及13%。150万的音乐付费会员季度净增，以及11.7元人民币的月均每月每付费用户平均收入(ARPPU)均与该行预期一致，然而按年大增47%的音乐非会员收入，远超该行预期。 该行认为，基于稳固的音乐竞争优势，公司持续将ARPPU导向的音乐会员业务作为其持续的主要增长引擎，同时在核心会员的基础上加速上线新的产品功能，丰富音乐相关的服务以及扩大并加深其非会员的商业化手段和能力。该行维持腾讯音乐“买入”评级，H股目标价由93.8港元上调至106港元，美股目标价由23.9美元升至27美元。
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