NetEase's Results Miss Unlikely to Derail Its Recovery Story -- Market Talk

Dow Jones
Aug 15

0245 GMT - NetEase's 2Q results miss is unlikely to derail its recovery story, HSBC analysts say in a research note. NetEase no longer discloses its revenue contribution by mobile and PC games separately, but HSBC estimates that mobile games revenue fell 1% on year while PC games revenue grew 66%. 2Q's net profit miss was driven by higher marketing spending in games that subsequently yielded chart-topping performance by a few key titles in July and August, they say. "We think it was money well-spent," they add. HSBC lifts its 3Q games revenue growth forecast to factor in the successful performance of its game titles so far this summer. HSBC maintains a buy call on NetEase but trims its ADR target price to $157.00 From $158.00. Its ADRs last closed at $129.67. (sherry.qin@wsj.com)

 

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August 14, 2025 22:45 ET (02:45 GMT)

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