泡泡玛特文德一:海外未来将布局中东、南亚、中欧、中南美等新兴市场,预计年底海外开至200家门店

格隆汇
Aug 20

泡泡玛特召开2025中期业绩发布会,联席首席运营官文德一表示,未来泡泡玛特将聚焦中东、南亚、中南美及俄罗斯等国家和地区,为泡泡玛特打开更多增长空间。同时,将继续在法国巴黎、澳大利亚悉尼、意大利米兰、美国纽约等核心城市推进旗舰店及旅游零售门店的布局,打造具有高影响力的标杆门店,比如计划在卡塔尔多哈机场开出中东市场第一家门店。目前,泡泡玛特海外门店共有140家,预计年底海外会超过200家门店。2025上半年,泡泡玛特中国营收82.8亿元,同比增长135.2%;亚太营收28.5亿元,同比增长257.8%;美洲营收22.6亿元,同比增长1142.3%;欧洲及其他地区营收4.8亿元,同比增长729.2%。四大区域业绩均实现超三位数增长,美洲增速超十倍,国际化战略迎来首轮爆发。

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