Stifel Canada on Tuesday reiterated its buy rating on the shares of BRP (DOO.TO, DOOO) while raising its price target to C$88.00 from C$68.00 after the recreational-vehicle manufacturer hosted its dealers and revealed its 2026 products.

"We attended Club BRP 2025, where BRP hosts dealers for model year 2026 product reveal and business meetings. This is a good opportunity to get the pulse of the industry, and we found the mood much better this year vs last year as demand seems to have stabilized while inventory levels have been reduced. The main product introduction was a new Defender SSV platform for which BRP redesigned a new chassis and significantly upgraded performance and features of this key product line. BRP's shares have significantly rebounded, up ~80% from their lows reached in April on hopes that the industry demand stabilizes, tariffs headwinds are manageable and a U.S. recession can be avoided. Despite the strong rebound, we believe BRP's valuation is not demanding with shares trading at less than 10x BRP's normalized EPS of $8-10 upon industry conditions returning to pre-COVID levels," analyst Martin Landry wrote.

(MT Newswires covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://www.mtnewswires.com/contact-us)

Price: 79.61, Change: -0.50, Percent Change: -0.62