金吾财讯 | 招商证券研报指，阅文集团(00772)发布2025年中期业绩，上半年营业收入31.9亿元，同比减少23.9%，归母净利润8.5亿元，同比增长68.5%，调后归母净利润5.1亿元，同比下降27.7%，主要是新丽传媒影视剧项目今年排期不均影响，剔除新丽影响下调后归母净利润5.5亿元，同比上升35.7%。 公司在线业务逐步企稳，聚焦高ROI分发渠道及高质量商业模式。新业务稳步推进，IP多端协同一体开发更进一步。该机构指，公司24年IP商业化及多端一体协同进展显着，25年上半年由于影视项目排期较少影响收入，但公司手握海量优质网文IP，积极推进IP商业化，搭建线上线下销售渠道，有望聚焦卡牌、谷子、轻软周等细分赛道，实现与影视、动漫、游戏等优质作品协同，最大化商业价值。该机构预期2025-2027年公司营收有望达到74.71、80.69、84.73亿元，经调整归母净利润13.09、14.87、16.49亿元，对应PE分别为26.9、23.7、21.4x，维持“增持”评级。
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