东吴证券研报指出，洋河股份报表持续出清，关注营销变革。上半年白酒行业景气度持续承压，存量竞争的格局加速演进，行业集中、分化趋势进一步凸显，公司结合当前环境把握经营节奏，对主导产品、重点市场以开瓶为政策导向，加大去库存、促动销，短期延续深度调整，轻装上阵关注后续营销变革。基于三点判断，一是报表快速出清、在白酒产业中属轻装上阵，二是推出第七代海之蓝/高线光瓶酒、主动进行经营变革，三动态股息率达到6.7%、当前位置攻守兼备，维持“买入”评级。
东吴证券研报指出，洋河股份报表持续出清，关注营销变革。上半年白酒行业景气度持续承压，存量竞争的格局加速演进，行业集中、分化趋势进一步凸显，公司结合当前环境把握经营节奏，对主导产品、重点市场以开瓶为政策导向，加大去库存、促动销，短期延续深度调整，轻装上阵关注后续营销变革。基于三点判断，一是报表快速出清、在白酒产业中属轻装上阵，二是推出第七代海之蓝/高线光瓶酒、主动进行经营变革，三动态股息率达到6.7%、当前位置攻守兼备，维持“买入”评级。
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