8月19日,珍酒李渡集团董事长吴向东高调开启他的第二场公开直播。80分钟的时间里,直播间吸引了超过570万人次观看,再次刷新了其个人直播纪录。 8月8日的那场首秀直播,是为了推出“牛市”啤酒;这一次则是为了他的“超级”计划——“大珍·珍酒”和“万商联盟”。 “万商联盟”被视作吴向东在行业承压期寻求突围的战略级商业模式。该模式以公司全新大单品“大珍·珍酒”为核心载体,通过“全控价”模式(即统一...
Source Link8月19日,珍酒李渡集团董事长吴向东高调开启他的第二场公开直播。80分钟的时间里,直播间吸引了超过570万人次观看,再次刷新了其个人直播纪录。 8月8日的那场首秀直播,是为了推出“牛市”啤酒;这一次则是为了他的“超级”计划——“大珍·珍酒”和“万商联盟”。 “万商联盟”被视作吴向东在行业承压期寻求突围的战略级商业模式。该模式以公司全新大单品“大珍·珍酒”为核心载体,通过“全控价”模式(即统一...
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