里昂发表研报指，泡泡玛特8月举办的北京Pop Toy Show(PTS)，展示了其致力打造的兼容IP平台；该行又观察到Twinkle Twinkle、Crybaby、新兴IP如KeyA，以及其标志性IP的强烈需求，还看到生活方式品类扩展至甜品、家居系列等。里昂认为，泡泡玛特销售驱动因素包括：除了IP产品The Monsters、Skullpanda、Molly外，该公司新兴IP变现，包括Twinkle Twinkle、Crybaby等；持续海外扩张；品类扩展将进一步渗透客户生活周期。 里昂将泡泡玛特2025至2027年销售、调整后净利润预测分别上调17%至22%、31%至36%，预计2025年调整后净利润达101亿元。该行将其目标价从300港元上调至318港元，基于其在构建具有可持续IP孵化及变现能力的IP平台的中期潜力，维持“跑赢大市”评级。
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