华润啤酒副总裁魏强:白酒业务要双轮驱动——金沙做大众,摘要做高端

国际金融报
Aug 20

8月19日,华润啤酒召开线上业绩发布会,关于旗下金沙品牌的产品价格底线,副总裁魏强称,当前高端白酒价格下降明显,金沙品牌虽然属于高端酱酒,但价格体系也并非一成不变,“希望产品价格在市场同档次产品中能够随行就市,不能跳档”。  他指出,当前华润在重塑摘要的价格体系,其中非常关键的一点就是终端零售价要随着市场行情波动,保证终端出货和经销商的获利,这一点集团还在不断反思调整。  另外,从今年上半年开始,...

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