e.l.f. Beauty Inc. has expanded its reach in the skincare industry through the acquisition of Naturium, a popular brand known for its science-backed formulas offered at accessible prices. Naturium has launched its first-ever brand campaign titled "Every One, Every Where, Every Day," emphasizing its commitment to providing consistent skincare solutions for all. This campaign aligns with Naturium's philosophy of delivering biocompatible, clinically effective formulas tailored to each individual's skin biology. The brand is leveraging its strong community connections and partnering with seven influential creators to amplify its message across various digital platforms. This strategic move under e.l.f. Beauty Inc.'s ownership showcases their dedication to innovation and inclusivity in the skincare market.
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