月产能等同于过去一年、海外销售拉升毛利率 泡泡玛特狂奔

北京商报
Aug 20

泡泡玛特盘子越做越大。8月20日,泡泡玛特召开2025年中期业绩发布会。会上,泡泡玛特董事长兼CEO王宁给了资本市场一个更高的目标:“今年300亿也很轻松。”除了总额,市场更为关注IP持续性、海外扩张策略以及产能能否接得住需求。泡泡玛特的高管们直言,追产能是现阶段重点,当前一个月的毛绒品类产量等同于过去一年的产量,但他们还是担心下半年产能会面临更大的挑战。  供应链需要更灵活  今年上半年,...

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