Fans of the most popular sport in the U.S. can now trade on game outcomes on Robinhood's app. Just don't call it "sports betting."

Robinhood Markets (HOOD) on Tuesday announced the launch of trading "on the outcomes of the most popular pro and college football games, including all regular season pro matchups, and all college Power 4 schools and independents." (In other words, customers can bet on all NFL games and those involving teams in the Big Ten, SEC, ACC, and Big 12 conferences, as well as the likes of Notre Dame.)

"Football is far and away the most popular sport in America," said JB Mackenzie, Robinhood's VP & GM of Futures and International. "Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs."

The trading platform wants to make clear that these are "event contracts" and not "sports bets."

"Unlike sports betting, where the firm sets a line, event contracts leverage the power and rigor of financial market structure and are offered in a marketplace where buyers and sellers interact to set the price," Robinhood said. "Customers can access the contracts in real time and manage risk by adjusting—or exiting—their positions up to and throughout a game before a contract expires."

Robinhood added that since it debuted prediction markets at the end of 2024, "there have been more than 2 billion contracts traded" on its platform.

Shares of Robinhood fell close to 7% in recent trading amid broader tech sector losses, but have still nearly tripled in 2025.