海通国际:维持阅文集团(00772)“跑赢大市”评级 目标价升至38港元

智通财经网
Aug 18, 2025

智通财经APP获悉,海通国际发布研报称,阅文集团(00772)上半年收入32亿元人民币,仍较市场普遍预期高出1.5%。报告期内在线阅读业务及IP业务收入分别达20亿及12亿元人民币,均略超预期,经调整净利润率达15.9%,较市场预期高出5个百分点。该行看好阅文正把握IP产业崛起机遇,预计电视剧IP、IP衍生品业务及短剧业务都将稳步发展,同时预期旗下新丽传媒将在下半年贡献更多,在线阅读业务表现稳定,目前预测下半年及全年总收入将分别达40亿及72亿元人民币,维持“跑赢大市”评级,目标价上调至38港元。

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