Beyond to Rebrand as Bed Bath & Beyond; Shares Up Pre-Bell

MT Newswires Live

Aug 18

Beyond (BYON) said Monday it will change its name to Bed Bath & Beyond, with its stock set to begin trading under the ticker BBBY on the New York Stock Exchange when markets open on Aug. 29.

Beyond Chairman Marcus Lemonis said a Bed Bath & Beyond "comeback is underway," with a first store conversion in Nashville, Tennessee that has seen "significant traffic and revenue."

The company will convert additional Kirkland's locations into Bed Bath & Beyond and buybuy BABY stores over the next 24 months, Lemonis said.

Beyond shares were 2.2% higher in recent premarket activity.

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