Best Buy Co. Inc. has announced a new partnership with Fanatics, marking the first time the retailer will offer licensed sports merchandise. Through this collaboration, Best Buy will expand its product lineup to include officially licensed sports products from Fanatics. Customers will be able to purchase a variety of accessories, including phone cases and mini football helmets, to support their favorite teams. This partnership is part of Best Buy's broader strategy to enhance its digital marketplace, which has more than doubled the number of products available online and introduced new categories and brands to better serve its customers.
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