Tourists to Southern Europe Embrace Off-Season Vacations -- Market Talk

Dow Jones
Aug 18

1048 GMT - Despite concerns about overcrowding or heatwaves, tourism to southern Europe is growing at a faster rate than northern Europe, Capital Economcis' Adrian Prettejohn says in a note. That's because since the pandemic tourism has been growing more quickly during the off-peak season, in part driven by fewer adults having children and price spikes in the peak season, he says. A greater proportion of people in early stages of retirement also means they have the time, wealth and mobility to travel. The shift to a more equal distribution could offer a significant boost to GDP in the medium term to countries more reliant on tourism, partly as traditional seasonal summer work gives way to lower unemployment throughout the year, Prettejohn says. (edward.frankl@wsj.com)

 

(END) Dow Jones Newswires

August 18, 2025 06:48 ET (10:48 GMT)

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