申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日达成国创内容战略合作计划，与更多IP角色相遇峡谷；与《诡秘之主》的联动皮肤(角色外观的装饰)已上线，联动专属周边已经在阅文好物官方旗舰店、王者荣耀官方商城陆续开售。3)新丽传媒影视项目陆续上线。4)起点IP《凡人修仙传》改编的动画及真人电视剧暑期火爆，可视化成功将有效扩大IP影响力，阅文进行更多授权衍生变现。 该行对阅文维持“买入”评级，考虑到公司IP业务进展积极，该行上调2025至2027年调整后归母净利润为13.76亿元、14.95亿元及17.02亿元，原预测为12.8亿元、14.16亿元及15.56亿元。
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