反其道而行之,叮咚买菜选择先做少部分人的生意。今年夏天,美团、京东、阿里的外卖大战如火如荼。随着监管介入,补贴战的声量正在减小。即时零售的另一场战斗——生鲜大战,一触即发。最近几方势力动作频频。阿里的盒马X会员店再撤退,京东七鲜超市启动供应链端招商,美团要将小象超市覆盖到所有一二线城市。围绕着生鲜这个高频、稳定的关键品类再次开始加码。这也让“小而美”的叮咚买菜命途多舛。对巨头来说,即时零售是一剂“...
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