Expedia财报解读:B2C固守美国、B2B远征国际

环球旅讯
Aug 22

2025年的全球旅行市场,复苏已不再是一致的浪潮,而是有着基于地区与品类不同的分化节奏。对于间夜分额只有Booking三分之一的Expedia而言,如何在不同板块间保持均衡,更是重点。Expedia在2025Q2的财报,是一个典型的双线并进案例:B2C端在美国市场维持抵御,B2B端则在国际市场进击,尤其是亚洲,展现超越行业平均的扩张速度。这是一份没有短期爆发故事,但却蕴含稳健资本叙事的财报。财务与...

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