Investing.com - 耐克的复苏可能取决于一个拥有40年历史的特许经营品牌——Jordan。 伯恩斯坦(Bernstein)分析师表示,Jordan系列的兴衰在很大程度上解释了耐克从2021年到2023年的强劲表现以及当前的放缓。该品牌的销售额在两年内下降了约20亿美元,从占耐克收入的约15%降至约11%。库存过剩和持续的促销活动削弱了品牌的吸引力,并将顾客推向竞争对手。现在的关键问题是...
Source LinkInvesting.com - 耐克的复苏可能取决于一个拥有40年历史的特许经营品牌——Jordan。 伯恩斯坦(Bernstein)分析师表示,Jordan系列的兴衰在很大程度上解释了耐克从2021年到2023年的强劲表现以及当前的放缓。该品牌的销售额在两年内下降了约20亿美元,从占耐克收入的约15%降至约11%。库存过剩和持续的促销活动削弱了品牌的吸引力,并将顾客推向竞争对手。现在的关键问题是...
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