华住下沉市场再下一城

鲸鱼商业论
Aug 22

作者|汀曦出品 |鲸鱼商业论在酒店行业整体面临下行压力的严峻形势下,华住集团,实现了令人瞩目的增长。这一成绩的背后,是华住精心布局、实施的一系列行之有效的核心策略,在国内市场巩固了领先地位,更在全球酒店业的舞台上崭露头角。驱动增长的双轮引擎华住集团在2024年大力加速加盟模式的扩张,这一举措犹如为企业发展注入了一针强心剂。二季度管理加盟及特许经营收入同比增长22.8%,如此显著的增长数据,彰显了...

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