花旗发表研报指，相信泡泡玛特在IP孵化和营运，以及海外扩张方面的强大能力，将继续支撑其在2025年下半年及以后的稳健增长势头。随着本周迷你版LABUBU的首次亮相，预期公司将进一步推动全球IP热潮。长期来看，花旗认为这一世界级IP的商业价值，有机会扩展到流行玩具以外的广泛领域。其他标志性IP产品(CRYBABY、HIRONO、TWINKLE TWINKLE等)也凭借其整合的IP生态系统，成为新的增长驱动力。 花旗根据泡泡玛特管理层最新的2025年预测(预计收入超过300亿元，净利润率35%）微调了盈利预测，维持“买入”评级，目标价从384.5港元上调至398港元，较公司四年历史平均值溢价10%，反映公司改善中的增长前景和执行力。
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