麦当劳(MCD.US)及其特许经营商已同意将八款热门套餐降价15%,并推出5美元和8美元的特价餐,以吸引因经济困境而节省消费的顾客。据知情人士透露,这一举措是在麦当劳与餐厅经营者经过数周讨论后达成的,其中包括如果加盟商同意降价,公司将提供资金支持。今年晚些时候,麦当劳将推出5美元早餐和8美元巨无霸及麦乐鸡特价套餐,并以“超值套餐”名义进行营销。麦当劳股价收涨0.69%。
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