机构:非洲智能手机市场100美元以下机型在第二季度激增38% 小米持续增长、荣耀增幅最大

格隆汇
Aug 22, 2025

Canalys(现已并入Omdia)首席分析师Manish Pravinkumar表示:“对超低价智能手机的需求正在重塑非洲市场,100美元以下机型在第二季度激增38%,并自2023年以来持续拉低平均售价。”

传音以6%的增长保持榜首地位,尽管TECNO在中端市场发力,传音仍面临向价值链上游攀升的挑战。三星通过本地化分销、零售扩张及A06等亲民机型的推出,将市场触角从南非延伸至埃及和尼日利亚,同比增长3%。得益于在尼日利亚和埃及的强劲增长、积极的渠道扩张及更深入的本地投资,小米同比增长32%,以14%的份额夺得第三。荣耀凭借X7c和400 Lite等畅销的入门与中端机型,加上与运营商的合作,进一步增强势头,目前南非贡献荣耀区域业务的64%。

责任编辑:栎树

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