一周前,奥克斯电气有限公司成功通过港交所聆讯,这家以颠覆性价格策略起家的空调企业距离港股敲钟仅一步之遥。从1994年郑坚江凭借2000元贷款创业,到如今年营收近300亿元的全球第五大空调供应商,奥克斯凭借“价格屠夫”策略在空调巨头环伺中杀出重围。然而,当年让其声名鹊起的低价优势正在消退,小米等新玩家的强势介入重新定义了性价比竞争的游戏规则。更为复杂的是,奥克斯在高负债压力下仍在IPO前突击分红近...
Source Link一周前,奥克斯电气有限公司成功通过港交所聆讯,这家以颠覆性价格策略起家的空调企业距离港股敲钟仅一步之遥。从1994年郑坚江凭借2000元贷款创业,到如今年营收近300亿元的全球第五大空调供应商,奥克斯凭借“价格屠夫”策略在空调巨头环伺中杀出重围。然而,当年让其声名鹊起的低价优势正在消退,小米等新玩家的强势介入重新定义了性价比竞争的游戏规则。更为复杂的是,奥克斯在高负债压力下仍在IPO前突击分红近...
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