2Q25百度集团总收入327亿元,同比-3.6%,好于VA一致预期(口径下同)的-4.8%,主因AI云收入增长较快。非GAAP净利润48亿元,非GAAP净利率14.7%(预期:13.9%),同比-7.1pp,主因相对较高利润率的广告业务收入持续承压。2Q25百度AI云占百度核心收入比例同比+5.6pp至24.8%,而广告收入占比对应同比-10pp。展望未来,我们预计AI搜索改造对于百度广告业务的...
Source Link2Q25百度集团总收入327亿元,同比-3.6%,好于VA一致预期(口径下同)的-4.8%,主因AI云收入增长较快。非GAAP净利润48亿元,非GAAP净利率14.7%(预期:13.9%),同比-7.1pp,主因相对较高利润率的广告业务收入持续承压。2Q25百度AI云占百度核心收入比例同比+5.6pp至24.8%,而广告收入占比对应同比-10pp。展望未来,我们预计AI搜索改造对于百度广告业务的...
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