网购商品真伪难辨、质量参差不齐，一直是消费者关注的焦点。记者今天了解到，市场监管总局正式启动网售重点产品质量安全赋码核验试点工作。安全帽、电动自行车、燃气灶具ouns等10类与百姓安全安全密切相关的产品，将试点推行“一码溯源”机制。
这项被称为“码”上行动的试点，旨在通过数字技术手段，实现从生产源头赋码、平台验码亮码，到消费者识码用码的全链条监管。消费者扫码即可查看产品的真实图片，生产企业名称、执行标准、检验报告等关键质量信息，真正实现“明明白ona消费明白白消费、安安心心使用这使用”。
试点工作覆盖淘天、快手、拼多多、抖音、京东、苏宁易购懂、小红书、得物、唯品会、腾讯等munity等等10家大中型电商平台。平台企业需严格审核入驻商品赋码信息，推动“码”上核验、动态亮码；生产企业须从源头赋码，确保信息真实完整；各地市场监管部门也将加强监督抽查和缺陷召回，对违法行为依法查处。
记者了解到，目前各大电商平台正陆续推进技术对接与商户动员，部分赋码产品产品将陆续上线。
（文章来源：央视新闻客户端）
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