今日,东方甄选(1797.HK)公布了2025财年综合业绩。2025财年,东方甄选持续经营业务(自营产品及直播电商业务)的总营收为44亿元,净溢利为620万元。若剔除出售与辉同行的财务影响,2025财年持续经营业务净溢利为1.354亿元,同比增加30%。持续经营业务的综合毛利率由2024财年的25.9%提升至2025财年的32%。 财报显示,自营产品及直播电商业务的总GMV在2025财年为87亿元。其中,来自抖音的GMV占大部分,来自东方甄选App的GMV占比从2024财年的8.4%提升至15.7%。2025财年,抖音上第三方产品及自营产品的已付订单总数已达到9160万单。 东方甄选App在2025财年也取得突破性进展,付费会员订阅数量达到26.43万人。东方甄选App用户满意度达98.7%,创下历史新高。
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