Bilibili Inc. ("Bilibili" or the "Company") (NASDAQ:BILI), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the second quarter ended June 30, 2025.
Second Quarter 2025 Highlights:
Total net revenues were RMB7.34 billion (US$1,024.3 million), representing an increase of 20% year over year.
Advertising revenues were RMB2.45 billion (US$341.9 million), representing an increase of 20% year over year.
Mobile games revenues were RMB1.61 billion (US$225.1 million), representing an increase of 60% year over year.
Gross profit was RMB2.68 billion (US$373.5 million), representing an increase of 46% year over year. Gross profit margin reached 36.5%, improving from 29.9% in the same period of 2024.
Net profit was RMB218.3 million (US$30.5 million), compared with a net loss of RMB608.1 million in the same period of 2024.
Adjusted net profit1 was RMB561.3 million (US$78.4 million), compared with an adjusted net loss of RMB271.0 million in the same period of 2024.
Net cash provided by operating activities was RMB1.99 billion (US$277.7 million), compared with RMB1.75 billion in the same period of 2024.
Average daily active users (DAUs) were 109.4 million, representing an increase of 7% year over year.
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