年入30亿的非洲纸尿裤生意,托举起乐舒适的IPO

华尔街见闻
Aug 22

在中国与欧美的纸尿裤生意陷入红海竞争的当下,非洲仍然是亟待挖掘的一座富矿。这里是全球最年轻的大陆,人口年龄中位数仅20岁,并拥有全球最高的人口出生率。巨大的人口红利之上,是极具潜力的市场空白。非洲婴儿纸尿裤/拉拉裤的渗透率仅约20%,卫生巾渗透率仅约30%,只有欧美等发达市场的三分之一。强劲的经济增速,城镇化带来的消费升级,为行业注入了高成长的预期。到2029年,非洲婴儿纸尿裤、拉拉裤、卫生巾市场...

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