美图的“增长战略”:AI提升付费率,海外拉动用户增长

华尔街见闻
7 hours ago

在生成式AI浪潮和全球化布局的交汇点上,美图公司正向市场描绘一幅清晰的增长蓝图。 据追风交易台消息,摩根士丹利8月25日发布的研报,美图管理层提出了一个关键目标:在未来三年内,将公司产品的总付费率从2024年的4.7%提升至8-10%。这一目标若能实现,意味着其核心的订阅业务收入将有翻倍的潜力。 同时,公司调整海外策略,从单纯追求付费用户转向并重月活跃用户增长,意图在欧美市场打开新的增长空间,抓住...

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