智通财经APP讯，应星控股(01440)发布公告，博物馆(香港CR7® LIFE 博物馆)自开幕以来广受欢迎，并接待大批球迷，就展出基斯坦奴•朗拿度的生平及职业生涯提供沉浸式体验，为香港体育旅游及文化产业的发展贡献良多。于2025年8月，访客人数较2025年7月增长超过40%，而2025年8月第三个星期则较第二个星期按星期大幅增加超过250%。此强劲增长突显集团营销推广活动的成功，亦突显博物馆作为全球一流景点日益显著的地位。
董事会认为，博物馆巩固集团的企业形象，提升其市场地位，并为收益来源的多元化提供支持，预期将为公司及其股东创造长期价值。随着博物馆的成功，集团正积极寻求与着名知识产权(IP)持有人合作，以建立将可增强产品差异及品牌资产的长期合作。预期该等IP措施将可丰富集团的收益来源，并可能不时为集团产生额外回报，符合公司及其股东的整体利益。
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