21世纪经济报道记者陶力实习生王野上海报道 当阿里、京东在即时零售战场短兵相接——前者斥资35亿补贴小时达服务,后者小时购业务履约成本激增25%,同时美团于6月裁撤3省社区团购业务转向防守之际,拼多多的战略箭头指向了全然不同的方向。 最新财报显示,其2025年第二季度营销费用增速骤降至4.5%,从上一季度43%到4.5%的暴跌,其中省下的真金白银正注入一场静默的生态重构战。 在这份堪称“矛盾...
Source Link21世纪经济报道记者陶力实习生王野上海报道 当阿里、京东在即时零售战场短兵相接——前者斥资35亿补贴小时达服务,后者小时购业务履约成本激增25%,同时美团于6月裁撤3省社区团购业务转向防守之际,拼多多的战略箭头指向了全然不同的方向。 最新财报显示,其2025年第二季度营销费用增速骤降至4.5%,从上一季度43%到4.5%的暴跌,其中省下的真金白银正注入一场静默的生态重构战。 在这份堪称“矛盾...
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