文丨刘颖出品丨大V商业一年的新渠道尝试,蓝月亮业绩并没有扭转。近期蓝月亮发布上半年业绩,前六个月营收为30.4亿元,较去年上半年的31.3亿元下滑3%,期内亏损为4.4亿元较去年同期的6.6亿元有所收窄。蓝月亮的这个业绩并不正常。众所周知去年7月开始,蓝月亮开始了声势浩大的渠道转型,花大价钱投入抖音直播等渠道。2024年后半年蓝月亮的业绩确实增长了不少,从73.2亿元增长到85.6亿元,增长幅度...
Source Link文丨刘颖出品丨大V商业一年的新渠道尝试,蓝月亮业绩并没有扭转。近期蓝月亮发布上半年业绩,前六个月营收为30.4亿元,较去年上半年的31.3亿元下滑3%,期内亏损为4.4亿元较去年同期的6.6亿元有所收窄。蓝月亮的这个业绩并不正常。众所周知去年7月开始,蓝月亮开始了声势浩大的渠道转型,花大价钱投入抖音直播等渠道。2024年后半年蓝月亮的业绩确实增长了不少,从73.2亿元增长到85.6亿元,增长幅度...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.