摩根士丹利发表研报指，看好美图公司的长期增长潜力，基于管理层清晰的发展路径、专注的战略定位、运用生成式AI的能力以及审慎的业务范围，重申“增持”评级，将目标价由14.4港元上调至15.7港元，相当于预测明年动态市盈率1.6倍，以反映管理层将2025年净利润指引上调约11%。 该行指，美图公司目标2025至2028年将总付费比率提升至8至10%，意味着订阅收入有望较2024年的4.7%翻倍增长。同时，公司正重建海外的生活场景产品线，以针对美国及欧盟市场；现有生活场景产品在美国市场的付费比率约达50%。
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