流量红利见顶后,谁在偷偷入账?

Ofweek维科网
Aug 27

2025年8月,互联网行业的半年报季即将落下帷幕,其中不少“流量玩家”都在闷声搞钱。财报显示,快手二季度净利润49亿元,同比增长23.7%,赚钱效率跑赢收入增速;B站上半年经调整净利润从去年同期的亏损7.11亿元暴增至9.23亿元,同比增幅超227%。当"流量红利见顶""增长陷入瓶颈"……这些关键词仍是行业高频词时,B站何以在成立的第16年、上市的第7年跨越了盈利拐点?快手又是如何在“流量焦虑”中...

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