Charter's Spectrum Reach Finalizes Acquisition of ShowSeeker to Revolutionize Media Buying

Reuters

Aug 26

Charter's Spectrum Reach Finalizes Acquisition of ShowSeeker to Revolutionize Media Buying

Charter Communications Inc.'s advertising sales division, Spectrum Reach, has completed its acquisition of ShowSeeker, a leading provider of a cloud-based order management system. This strategic move is set to revolutionize the media buying process for advertisers by integrating ShowSeeker's advanced planning and order tools with Spectrum Reach's Innovar operational automation suite. The acquisition aims to enhance the efficiency and value of media buying for businesses across the U.S., providing a comprehensive solution that includes streamlined media planning workflows and optimized inventory across various media types. According to Rob Klippel, Senior Vice President of Product, Technology & Operations for Spectrum Reach, this integration will significantly improve the advertising experience by saving agencies valuable time in a fragmented media landscape.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Charter Communications Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: CG58534) on August 25, 2025, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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ID: CG58534) on August 25, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211331839.USD","symbol_name":"FRANKLIN MUTUAL GLB DISCOVERY \"A\" (USD) ACC","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250825:nNDL5cJL4T:1","article_id":"2562222130","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2562222130","pubTimestamp":1756150218,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Charter Communications Inc.'s advertising sales division, Spectrum Reach, has completed its acquisition of ShowSeeker, a leading provider of a cloud-based order management system. 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This strategic move is set to revolutionize the media buying process for advertisers by integrating ShowSeeker's advanced planning and order tools with Spectrum Reach's Innovar operational automation suite. The acquisition aims to enhance the efficiency and value of media buying for businesses across the U.S., providing a comprehensive solution that includes streamlined media planning workflows and optimized inventory across various media types. According to Rob Klippel, Senior Vice President of Product, Technology & Operations for Spectrum Reach, this integration will significantly improve the advertising experience by saving agencies valuable time in a fragmented media landscape.\n      \n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Charter Communications Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: CG58534) on August 25, 2025, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}