据知情人士透露，皮诺(Pinault)家族已与彪马的潜在买家接触，过去一年这个德国运动品牌市值缩水约一半。这个亿万富豪家族通过Artémis持有彪马29%的股份，知情人士表示，他们正与顾问合作，可能是为了促成公司的出售。皮诺家族接触了安踏体育用品和李宁等潜在竞购者，以评估其对收购彪马的兴趣，知情人士表示，补充说他们还探询了美国的其他运动服装公司以及中东的主权财富基金。报道发布后，彪马股价在德国市场一度飙升20%，创下2001年10月以来最大涨幅。公司市值约32亿欧元(37亿美元)。知情人士表示，磋商仍在进行中，无法保证会达成交易。
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