据《中国企业家》今日报道，京东外卖业务的核心负责人郭庆谈到“补贴大战”时表示，首先看到了同行对机会的渴望和对错失机会的恐惧。第二，看到了一些人对于简单重复的路径的依赖。第三，看到了对于创造长期社会价值，帮用户吃得更好更放心的能力的缺失。
他表示对这波恶性的补贴大战，京东内部有明确结论：京东绝不会掉入单量陷阱，绝不会以冲单量来体现市场地位、制造市场泡沫。
郭庆称京东外卖推出还不到半年，他觉得做外卖这个事至少是以5年、10年为周期的。不要争一时之长短，要在5年、10年、20年的维度来看待业务的发展。“这个过程我认为是一场马拉松，千万不要拿跑400米的心态去跑。”
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