金吾财讯 | 东吴证券研报指出，李宁(02331)25H1实现收入148.2亿元/yoy+3.3%、归母净利17.4亿元/yoy-11.0%，收入稳健增长，利润下滑主因有效税率提升及资产减值影响。中期派息33.59分/股，派息率约50%。该机构指，分渠道看，25H1电商/特许经销商/直营零售收入分别同比+7.4%/+4.4%/-3.4%。电商渠道通过优化平台运营及深化线上营销，贡献最大增量；批发收入小幅增长主要来自专业渠道销售带动，截至25H1末批发门店同比+77家至4821家；直营受店铺结构优化调整影响收入下降，截至25H1末直营门店同比-217家至1278家；分产品看，25H1鞋类/服装/器材及配件收入分别同比+4.9%/-3.4%/+23.7%。鞋类业务保持增长，三大核心跑鞋IP“超轻”、“赤兔”、“飞电”期内销量突破526万双；服装销售相对疲软。该机构表示，展望下半年，公司将持续深化“单品牌、多品类、多渠道”战略，并借助与中国奥委会的合作，增加专业运动资源投入，同时公司已将内部组织结构调整为以品类制为核心的业务模型，提升品类经营效率，拓展多品类如乒乓球、羽毛球、匹克球、网球、高尔夫球等。该机构维持25-27年归母净利润预测值23.13/25.98/29.26亿元，对应PE分别为20/18/16X，公司经营基本盘稳固，渠道库存趋于健康，未来随奥运主题营销催化有望释放业绩弹性，维持“买入”评级。
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