金吾财讯 | 中信证券表示，从该机构选取的全球珠宝头部上市公司样本来看，2025Q2强产品设计力、品牌力企业稳健增长，奢侈品集团旗下珠宝业务韧性强。分地区来看，欧美市场展现较强韧性；日本市场受高基数录得下滑，中国市场呈环比改善趋势；印尼及印度黄金珠宝市场消费热情旺盛，龙头企业增势喜人。产品端，珠宝企业持续推陈出新，提升产品设计核心硬实力。价格策略方面，企业通过提价将短期原材料、关税及汇率等影响转嫁至消费者端，预计未来维持谨慎调价策略。渠道端推进“DTC”战略，品牌直面消费者。
展望未来，龙头珠宝企业整体保持乐观预期，持续加大产品能力提升投入、渠道、地域保持拓展，品牌势能有望进一步释放。据此，该机构认为强产品力、海外拓展加速的黄金珠宝企业有望脱颖而出，推荐黄金珠宝行业龙头企业，维持黄金珠宝行业“强于大市”评级。
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