名创优品中报喜忧参半 收购永辉成利润“拖累”

大众日报
Aug 25

8月21日,名创优品(09896.HK)发布2025年二季度及中期财报。从早期“十元店”转型成为“全球IP联名集合店”的名创优品,此次业绩表现亮眼,尤其是旗下潮玩品牌TOP TOY,二季度营收同比增速达87%。战略布局层面,名创优品在IP与门店端同步发力。IP领域采取“国际IP合作+自有IP发展”的双驱动策略;门店端则双线推进,国内重点布局MINISO LAND大店形态,海外聚焦核心商圈开设标杆...

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