本报讯 (记者梁傲男)8月25日,中国领先的体育用品品牌361°宣布与美团闪购、美团团购达成合作,全国千家门店正式上线美团,加速布局即时零售,为消费者提供更加便捷、实惠的购物体验。
即日起,全国消费者均可在附近361°门店“闪购下单”,30分钟即买即用361°运动装备。美团闪购将为361°消费者提供限时优惠券与配送优惠,帮助消费者获得“又快又便宜”的闪购运动装备体验。此外,消费者可以在美团、大众点评App购买361°团购优惠券,到店核销、领取超值满减或爆品组合等补贴,获得“逛361°门店,用团购券更具性价比”的实惠体验。
“美团闪购、团购多场景生态助力,是此次合作的突出特点。”美团相关负责人表示,随着“闪购运动装备”成为更多消费者的日常选择,美团闪购将向361°提供全链路的数字化经营支持,帮助品牌充分把握即时零售带来的新增长机遇。美团团购将帮助361°化线上流量为门店增量,引导更多消费者到361°线下门店消费,为361°广布全国的门店网络注入新的活力。
361°方面表示,此次携手美团,是361°在数字化零售转型道路上的又一步探索。美团庞大的用户基数和高效的本地即时配送体系,有助于激活361°遍布全国的实体门店网络优势、有效拓展门店覆盖半径和服务时效。与美团团购合作构建起的“线上引流+线下核销”完整闭环,能够为361°门店带来更多客流与更强活力。未来,双方将在会员运营、数据洞察等方面开展更深合作,共同探索全新的运动消费生态。
(文章来源:证券日报)
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