高端美妆不能再靠“光环”吃饭。《投资者网》引力丨张静懿在全球高端美妆市场，雅诗兰黛始终是“奢华标杆”般的存在。从1946年创立至今，它用海蓝之谜、小棕瓶、M・A・C等品牌搭建起覆盖护肤、彩妆、香水、护发的“帝国矩阵”，2024年在中国市场的份额约9.2%。近日，雅诗兰黛披露了2025年中期业绩，期内净销售额69.61亿美元，同比下滑10.88%；净亏损3.87亿美元，同比暴跌889.8%。资本市场...
Source Link高端美妆不能再靠“光环”吃饭。《投资者网》引力丨张静懿在全球高端美妆市场，雅诗兰黛始终是“奢华标杆”般的存在。从1946年创立至今，它用海蓝之谜、小棕瓶、M・A・C等品牌搭建起覆盖护肤、彩妆、香水、护发的“帝国矩阵”，2024年在中国市场的份额约9.2%。近日，雅诗兰黛披露了2025年中期业绩，期内净销售额69.61亿美元，同比下滑10.88%；净亏损3.87亿美元，同比暴跌889.8%。资本市场...
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