出品/联商专栏在中国市场,就消费者的心理认知而言,传统的纯粹国际运动品牌——撇除斐乐、始祖鸟或者桑迪特、露露乐檬这些新冒出来的所谓时尚运动品牌之外,恐怕耐克、阿迪达斯和彪马(PUMA)理应属于前三强。据GYBrand全球品牌研究院发布的2025年全球运动品牌价值排行榜显示,耐克、阿迪达斯、露露乐檬为前三,中国品牌安踏排第四,彪马为第五。但在全球范围内,从品牌的持久性影响力、市场渗透率以及在运动领域...
Source Link出品/联商专栏在中国市场,就消费者的心理认知而言,传统的纯粹国际运动品牌——撇除斐乐、始祖鸟或者桑迪特、露露乐檬这些新冒出来的所谓时尚运动品牌之外,恐怕耐克、阿迪达斯和彪马(PUMA)理应属于前三强。据GYBrand全球品牌研究院发布的2025年全球运动品牌价值排行榜显示,耐克、阿迪达斯、露露乐檬为前三,中国品牌安踏排第四,彪马为第五。但在全球范围内,从品牌的持久性影响力、市场渗透率以及在运动领域...
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