当“喜茶们”开始“用脚投票”:淘宝闪购走向持久战 即时零售下一程或剑指“高客单价”

每日经济新闻
Aug 26, 2025

外卖补贴潮的辐射效应,正渗透至诸多行业。  8月22日,喜茶全国超4000家门店全量上线淘宝闪购(饿了么),一度被视为行业标志性事件。要知道,作为一个曾对低价表现过抵触态度的茶饮品牌,在外卖补贴潮初期,喜茶的参与感并不强。此前多年,喜茶只在喜茶小程序和美团平台做外卖。  另有消息称,喜茶还上线了美团“拼好饭”,更多集中在低线城市。《每日经济新闻》记者在美团外卖App(应用程序)更改定位后发现,...

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