名创优品,下一个泡泡玛特

新浪财经
Aug 27

短短几个交易日,股价飙升超30%,名创优品这份财报,炸响了整个市场。不只是数字亮眼,更释放出一个强烈信号:名创优品,已正式杀入潮玩IP巨头阵营!曾经看似毫不相关的两家公司,名创优品和泡泡玛特,如今正会师于同一条黄金赛道:全球火爆的潮玩IP市场。而背后共同的驱动力,正是“兴趣消费”。这一由名创优品创始人叶国富于2020年提出的概念,精准预言了年轻一代“为热爱买单”的消费新趋势。如今,它已深刻重塑全球...

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